Roberta Sparta - Founder, Creative Director
Roberta Sparta is a trailblazer in the vertical space and the founder of VERTICAL ERA, a fashion brand redefining style through innovation and bold design. Known for her visionary mindset, she has transformed vertical thinking into a creative movement—bridging industries, ideas, and cultures. With VERTICAL ERA, Roberta continues to push boundaries, proving that true pioneers don’t just follow trends—they create them.
Amelia Joyce - Merch Design
Amelia is a multi-talented Writer, Director, and Photographer with more than 20 years of experience in luxury fashion, beauty, music, and entertainment. Known for visionary concepting, curation, and execution of compelling commercial and narrative content, she loves getting her hands dirty being personally skilled in cinematography, editing, and graphic design. Amelia’s work is praised for collaboratively capturing the authenticity and spirit within her projects. Having cut her teeth in fashion editorial and the music industry brings a unique point of view – combining an elevated yet edgy aesthetic, with a soul for storytelling. Amelia finds joy creating with talented teams, and uplifting new artists.
Cole Davis - Experience Manager
Cole Davis has been a key component of Vertical Era since its inception. He undertands the relevance of the vertical space and helps curate the experience, crafting the story behind the style. Each detail—whether in-store, online, or through community events—becomes part of an unfolding narrative where customers feel seen, celebrated, and connected. This role ensures that the VERTICAL ERA journey is not only about fashion, but about belonging to a cultural movement.